You've spent on AI.
Can anyone tell you what it returned?
We turn AI spend into measurable business impact, owned end to end by senior operating leadership. For US and Nordic mid-market companies: outcome-anchored pricing, results reported in writing at 90, 180, and 365 days.
Founded by Bastian Grubbe. 25 years building commercial AI inside enterprise: Accenture, Microsoft, GN Group.
Spending on AI is not the same
as moving the business.
Four questions every mid-market CFO and COO has on their desk this quarter.
- 01Where is the ROI on what we have already spent?AI activity is scattered across the organisation. No baseline, no measurement, no clear way to tell the board what we got back.
- 02Which AI vendor should we actually trust?Five to ten vendor pitches a week. Each one demos beautifully. No defensible filter, no independent view, no time to evaluate them properly.
- 03What is our shadow AI exposure?Employees are using ChatGPT, Claude, and Copilot without governance. Sensitive data is leaving the perimeter without a paper trail. The board will ask.
- 04Will what we build now still work in twelve months?AI moves fast. Investments built today need to survive the pace, not be obsolete by next quarter. Without an operating rhythm, nothing compounds.
Senior leadership in the seat, with a system that carries the work, so an engagement runs on more than one person's hours. Three layers run underneath every engagement.
Where AI becomes real.
Each AI workflow targets a specific business function and a specific outcome: revenue, cost, speed, risk, or capability. Success criteria are signed before delivery starts. The work is operational from week one.
- SalesSales Intelligence & Outreach AutomationHigher-quality prospect engagement at scale with less manual research overhead.Revenue
- SalesProposal & RFP GenerationFaster, more consistent proposal output with lower cost per submission.Revenue
- Customer ServiceCustomer Support DeflectionReduce support load without reducing service quality. Handle routine queries at scale.Cost
- FinanceFinancial Reporting AccelerationFaster close cycles. Less manual data assembly. More time spent on analysis.Speed
- Legal & ComplianceCompliance MonitoringContinuous scanning for regulatory exposure with structured escalation paths.Risk
- HRHR & Recruitment ScreeningFaster candidate review with consistent criteria. Reduce time-to-shortlist significantly.Speed
- ProductProduct Research SynthesisStructured insight from customer feedback, market signals, and competitive data at volume.Capability
- ExecutiveExecutive Decision BriefingsConcise, sourced briefings that reduce the time from data to decision at leadership level.Revenue
Five offers.
Pick any combination.
Most engagements start with the BRAGI Assessment because it produces the baseline everything else builds on. It is not required. A leadership team with a clear roadmap can start with a Workflow Build. A company with existing AI workflows can start with Managed Outputs. A leadership team that needs a senior operator in the room can start with Embedded Leadership.
- RECOMMENDED STARTING POINTBRAGI Assessment4 weeks, fixed scope. Outcome-anchored fee.A scored diagnostic that produces a CFO-signable P&L baseline, a prioritised opportunity register with quantified impact per item, and a 90-day plan. Plus the relationship, the measurement commitment, and a contract structure that carries through any work that follows.Best for: leadership teams that have spent on AI without being able to tell their board what they got back.Take the BRAGI Assessment
- CORE OFFERWorkflow Builds6-10 weeks per workflow. Fixed fee + capped success share.A scoped, shipped, integrated AI workflow built on your stack. Mandatory Managed Outputs retainer for the first 12 months of operation. The contract carries skin in the game on the P&L delta the build produces.Best for: leadership teams with a clear opportunity (often from an Assessment) that needs an executor.Discuss a workflow build
- RECURRINGManaged OutputsMonthly retainer + annual performance kicker.We run, monitor, maintain, evolve, and report on the AI workflows under management. Attached to every Workflow Build by default. Also sold standalone for clients with existing AI workflows that need adult operating supervision.Best for: any company shipping AI workflows into production. 95% of AI implementations fail without maintenance.Discuss Managed Outputs
- TRAINING & ADOPTIONCapability TransferTiered cohort. 1-10 day delivery per tier.Tiered training built on your own mapped workflows, not generic AI curriculum. Foundation (AI literacy), Practitioner (workflow operation), Champion (team-level adoption), Operating Lead (programme management). BRAGI Academy structure with Workflow Certification.Best for: companies that need internal champions to emerge and shadow AI usage to come under governance.Discuss capability transfer
- PREMIUM RETAINEREmbedded LeadershipOngoing. One day per week cadence by default.A senior AI operator at your leadership table. Fractional Chief AI Officer practice. Strategic direction, programme management, vendor and governance oversight, capability building inside your team. The role of a CAIO, fractionalised.Best for: companies that need senior AI judgment in the room before they are ready to hire a full-time CAIO.Discuss a Fractional Chief AI Officer engagement Take the BRAGI Assessment
Outcome-anchored
on every engagement.
Three principles, in every contract. Specific numbers depend on bucket and engagement scope. We share contract architecture before you sign, not after.
- 01ModularBuy what moves your number. Nothing forced, no waterfall. Start anywhere on the menu. Continue only where the case is clear.
- 02Outcome-anchoredAssessment fees scale with the projected P&L impact identified. Workflow Builds carry a capped success share on what they actually save. Managed Outputs runs on monthly recurring plus an annual performance kicker.
- 03MeasuredEvery engagement reports identified-vs-realized P&L impact at 90, 180, and 365 days. In writing. In the contract.
Where can AI move
the needle in your business?
AI creates measurable business movement across five outcome dimensions: revenue, cost, speed, risk, and capability. Most mid-market companies see meaningful change in two or three of these in the first two quarters of operating change. The first job is identifying which dimensions matter most before any build begins.
The BRAGI operating engine.
Every engagement runs on the BRAGI five-dimension operating engine: Baseline, Revenue, Adoption, Governance, Intelligence. The framework scores AI activity and calibrates every workflow, vendor decision, and capability investment against one or more of the five dimensions. The engine runs underneath the work. It does not need to be the headline of the work.
- Bottom LineKnow where you are. Define what you can actually measure. Most AI programmes start without one.
- RevenueFind the workflows worth building. Prioritise by commercial impact. Build only where the case is clear.
- AdoptionBuild the operating practices that make AI stick. Skills, habits, and ownership that compound over time.
- GovernanceManage risk and exposure before it becomes a problem. Vendor, data, compliance, and operating boundaries.
- IntelligenceBuild the layer that gets smarter over time. A structured knowledge base that improves with every engagement.
Senior operator. Outcome-anchored.
Accountable in writing.
A 25-year enterprise operator in the room from minute one. A contract structured so we share the outcome on the work we ship and operate. Measurement reported in writing at 90, 180, and 365 days against the baseline we committed to at the start. Three things you get from Bragi in combination.
- Expensive to start. Slow to produce results.
- Junior associates on the file. Senior partners absent after sale.
- Leave when the deck is done. Before anything is working.
- Productized decks shipping in 30 minutes. Generic by design.
- No baseline, no measurement commitment, no contract architecture.
- Build agents you cannot operate. Dependency by structure.
- Senior operator in the room from minute one. 25 years inside enterprise.
- Skin in the game in the contract. Outcome-anchored on every engagement.
- Measurement reported in writing at 90, 180, 365 days. Capability transferred to your team.
Train the people who need
to use and improve the work.
BRAGI Capability Transfer teaches the team to run the work, not only receive it. Training ties directly to live workflow operations. Certification is earned through demonstrated competence: using, reviewing, and improving AI-enabled work in the actual environment your team operates in. The goal is operating capability your team leads independently.
“Capability isn't a course.It's ownership.”
From workflows to
agent-assisted operating systems.
Agent OS is a governed operating layer for agent-assisted work. Six architecture layers (skills, tools, permissions, review, outputs, maintenance) control what agents can do, what data they can access, and how their output is verified. Built for organisations that have already established a working AI operating foundation.
Reusable intelligence,
built to compound.
BRAGI Intelligence is the reusable operating layer that compounds across engagements. Workflow patterns, vendor intelligence, governance templates, regulatory crosswalks, and executive briefings get sharper with every client cycle. New engagements benefit from accumulated pattern matching. The fifth BRAGI dimension turns one-off AI work into a defensible operating advantage.
What the work looks like.
From discovery to delivery to measurable impact. Every engagement produces tangible artifacts, not slide decks.
“The shift was not from better technology. It was from knowing exactly where to apply it, and having a clear system for making it stick.”
Indicative ranges, client engagements 2024–25
When a vendor pitches you an AI platform, the person across the table has sold those same platforms at Microsoft, HP, and EMC. When a consulting firm scopes your transformation, the person reviewing it ran those engagements at Accenture. When the AI strategy needs to survive contact with your actual organization, the person leading it has owned that problem as a director inside GN Group. And when it matters that your advisor has built something themselves, not just advised on it: two companies founded, this one included.
That is the point. You get someone who has been on every side of the decisions you are making: the vendor side, the advisory side, the operating side, and the founder side. 25 years across healthcare, retail, financial services, and technology. The gap this closes is the one between AI strategy that sounds right in a slide deck and AI strategy that actually changes how your business operates.
Founder-led.
Commercially focused.
Bragi & Co. exists because most companies are spending real money on AI without being able to say where it is improving the business. Tools are bought, pilots are run, and budgets keep growing, but the operating picture stays the same. That gap is the work.
The advisory was founded to close it. Every engagement is founder-led from first contact to handoff. There are no junior consultants on the file, no rotating delivery teams, and no slide decks without operating substance behind them. The four-week BRAGI Assessment is the standard entry point, so leaders see a scored baseline before committing to anything larger.
The name comes from Norse mythology. Bragi is the god of eloquence, poetry, and wisdom, the one who gives language and structure to complex experience. That is the job: helping leadership teams articulate what they are doing with AI, prioritise what is worth doing, and build the operating foundations to make it stick.
What qualifies us
to do this work.
The BRAGI operating methodology was built from first principles, grounded in commercial operating experience, not certification programmes or academic frameworks. Below is what underpins the work.
Questions leaders
ask before engaging.
Short, direct answers. No sales theatre.
How is Bragi different from a consulting firm or AI agency?
Bragi is a founder-led AI advisory that combines the strategic clarity of a consulting firm with the operating accountability of an in-house function, without the overhead of either. Every engagement starts with a four-week diagnostic that produces a scored baseline, a prioritised opportunity map, and a recommendation for what to build first. Engagements are fixed-scope, founder-led from first contact to handoff, and stay until the work is working. Senior operator on every file, one delivery team across the engagement, every recommendation paired with a measurement protocol.
| Dimension | Consulting firm | AI agency | Bragi |
|---|---|---|---|
| Who delivers | Junior consultants | Rotating delivery team | Founder-led from contact to handoff |
| What you get | Strategy deck, then exit | Tool deployments, no baseline | Operating clarity plus delivery accountability |
| Engagement shape | Phased multi-month project | Time and materials build | Four-week diagnostic, optional retainer |
| Accountability | Recommendations on paper | Output volume | Measurable acceptance criteria signed up front |
| What scales down | Engagement extends and grows | Stays the same | Designed to shrink as capability transfers |
What does a fractional Chief AI Officer engagement actually deliver?
A Fractional Chief AI Officer engagement gives a company senior AI operating leadership without the cost of a full-time hire, on a one-day-per-week cadence. The role covers strategic direction, programme management across active workflows, vendor and governance oversight, and capability building inside the team. The full operating rhythm includes monthly programme reviews, quarterly board read-outs, and always-on governance for vendor and regulatory exposure. The engagement is designed for companies that need the function in the seat before they are ready to hire it full-time. Read more.
How quickly can we see measurable results?
The four-week BRAGI Assessment produces a scored baseline, opportunity map, and recommendation at the end of week four. A first workflow build typically runs six to ten weeks from kickoff to a measurable operating result. Across the Bragi client base, typical ranges per outcome dimension are revenue improvements around 22 percent on targeted work, cost reductions of 15 to 30 percent on targeted process overhead, and speed improvements of two to four times on targeted task categories. Ranges are indicative, not guarantees. Every engagement is scoped with measurable acceptance criteria before the build begins.
What size company is Bragi built for?
Bragi is built for ambitious mid-market companies in US and Nordic markets that want to turn AI into measurable operating advantage. The work fits leaders who treat AI as the operating edge that lets a business outperform its market, not another technology initiative bolted onto the strategy deck. Most engagements run where AI activity is already in motion but operating clarity has not yet caught up. Conversations happen at CEO, COO, CFO, board, or founder level. Whether your company is the typical Bragi size is less relevant than whether your leadership is ready to use AI with the clarity, discipline, and confidence required to compete better.
How do you handle EU AI Act compliance for US companies?
EU AI Act exposure for US companies usually enters through three doors at once: vendor tools that have added AI features, customer or employee data flowing into the European Economic Area, and product features shipping into the EU market. Bragi maps that exposure through an AI Vendor Exposure Heatmap, classifies risk against the EU AI Act categories, and identifies the first controls a US company needs for visibility and ownership before the obligations bite. The work is practical operating governance: a baseline a US leadership team can act on, scoped for execution rather than Brussels-level regulatory advisory. Read the EU AI Act practical primer for mid-market companies. Read the primer.
Already know you want
to talk?
Request a partner conversation. We use the form below for leaders who already know an AI assessment is the right next step. If you are still exploring, the scored BRAGI Assessment is the better starting point.